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AI tools for social media management have become a hot topic among marketers and creators. These groundbreaking technologies leverage artificial intelligence and machine learning to automate content creation and assist social media marketers in producing and consuming content faster. In this article, we will explore the perks and downsides of adopting AI marketing tools in your social media strategy and provide a list of nine social media AI tools to choose from.
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Perks of Using AI Tools for Social Media Posts
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Implementing AI-powered tools into your content management workflow can bring several benefits to your social media strategy. Here are some perks you gain by using AI tools for social media:
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1. Efficient Social Media Planning
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Coming up with unique ideas for social media posts can be a daunting task. AI tools can significantly speed up the ideation process by generating a bunch of topics based on your requirements. While not all generated ideas may be awesome, you can iterate with the AI tool on the most promising prompts until they align with your marketing strategy.
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2. Semi-Automated Content Creation
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AI tools can automate mundane tasks in the content creation process, allowing you to focus on creating content that matters. For example, you can delegate the task of outlining a blog post to an AI tool, which can save you time researching and highlight areas that require further investigation. AI tools can also paraphrase existing content in seconds, which is useful for busy social media marketers who need to repurpose content.
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3. Faster Media Consumption
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AI tools can help social media marketers consume information from various social media channels and resources faster. These tools can scan lengthy articles or videos in less than a minute and provide detailed summaries, saving social media teams a significant amount of time. This enables marketers to stay on top of the market and develop timely ideas for social media posts.
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Things to Consider when Using AI Tools for Content Creation
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While AI social media tools offer numerous benefits, there are some considerations to keep in mind when implementing them into your routine:
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1. Fact-Checking is on You
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AI writing tools are designed to imitate human language and may not always source accurate facts. If you’re including numbers, citations, or sources in your content, you should always fact-check them yourself.
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2. Human Creativity Remains Unbeatable
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While AI tools are excellent for time-saving and automating routine tasks, they do not possess the same level of creativity as humans. AI tools compile existing ideas into a paraphrased form and do not come up with potentially new ideas. Adding a human flair to your social media posts, especially for crucial branding messages, is essential.
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3. AI-Generated Content is not for Every Niche
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In industries where content marketing relies heavily on domain expertise, AI-generated social media posts may not meet the quality standards expected by the audience. Fact-checking is not the AI’s strongest suit, increasing the chances of making mistakes in niche content. This can undermine trust and alienate the target audience from the brand.
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9 Best AI Tools for Social Media Marketing
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Numerous social media tools leverage AI and machine learning technologies to enhance their features. Here are nine AI marketing tools that can help elevate your social media marketing game:
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1. Planable
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Planable is a social media management tool that focuses on efficient collaboration and streamlining content creation. It offers customizable social media approval workflows, an intuitive content calendar, and a co-op creation mode. Planable also features an AI wingman for social media that can create, continue, or rewrite posts based on your requirements.
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2. Lately.ai
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Lately.ai is an AI-powered social media management platform that helps marketers create, schedule, and publish content across multiple social media channels. It offers topic sourcing, video creation, and automatic post creation from long-form content.
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3. Vidyo.ai
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Vidyo.ai specializes in video creation and helps turn long podcasts, webinars, and videos into short pieces of content. It offers automatic captioning, chapter creation, and highlights generation.
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4. Shutterstock AI
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Shutterstock AI is an image generator that creates unique pictures based on detailed prompts. It allows you to customize the images and use them for commercial activities.
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5. Emplifi
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Emplifi is a customer engagement platform that offers AI-generated content using GPT-3 AI technology. It also provides smart social media scheduling and direct message management.
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6. Heyday
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Heyday is a conversational AI platform focused on chatbots. It allows businesses to create and manage chatbots for customer service and sales across various messaging platforms.
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7. Quillbot
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Quillbot is a paraphrasing AI tool that helps social media managers find fresh approaches to their content. It offers features such as grammar and spelling checks, summarization, and citation creation.
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8. Podcastle
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Podcastle is an AI social media tool focused on audio and video content. It offers features such as turning voice into a digital asset, cleaning audio recordings, and transcribing audio or voice into written content.
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9. Phrasee
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Phrasee is an enterprise-grade tool for generating on-brand AI content for digital channels. It offers extensive analytics, tested and on-brand AI-generated content for ads, and a machine learning model that learns based on your feedback.
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These AI tools can significantly automate social media marketing and provide valuable assistance to content teams.
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In conclusion, AI tools for social media management offer several perks, including efficient social media planning, semi-automated content creation, and faster media consumption. However, it’s important to consider the downsides, such as the need for fact-checking, the limitations of AI creativity, and the suitability of AI-generated content for niche industries. By leveraging the power of AI tools, content teams can elevate their social media marketing game and focus on creating impactful content that resonates with their target audience.
