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The constant launch of new AI tools and techniques can be overwhelming. However, many accounting marketers have found that using AI to assist with content production is a practical way to get started. In this article, we will explore actionable techniques for using AI to help craft compelling content and how accounting marketers can leverage AI marketing techniques effectively.
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Effective Prompts
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Writing effective prompts is essential for enabling AI to draft on-point articles that resonate with your target audiences. Prompt writing is both an art and a science, and practice makes perfect. Here are some tips to create effective prompts:
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Clear, specific, and concise: Ensure that your prompts are clear and specific, leaving no room for ambiguity. This will help AI understand exactly what you are looking for in the content.
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Give AI a role: Specify the role you want AI to play in the content creation process. Whether you want AI to generate ideas, draft an outline, or write the entire article, clearly communicate its role in the prompt.
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Specify the desired article length: Clearly state the desired length of the article to help AI generate content that fits your requirements.
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Specify the desired tone: Communicate the desired tone of the article, whether it should be professional, engaging, conversational, or any other specific tone that aligns with your brand and target audience.
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TIP: Embed specific context (sources) into your prompts to reduce “hallucinations” (false information generated by AI), maximize accuracy, and enhance relevance.
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EXAMPLE:
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SOURCE ARTICLE #1
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[Enter text of source article #1]
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SOURCE ARTICLE #2
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[Enter text of source article #2]
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INSTRUCTIONS
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You are a marketing professional tasked with writing an article for a certified public accountant. I have provided multiple source articles to help you write a new article about the benefits of investing in a 401(k). Use the source articles to help write a new article. Ensure that the information in the new article is accurate based on the information in the source articles. The article length should be 600 to 900 words. The tone of the article should be professional and engaging.
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You can also use contextual prompts for many other purposes, including:
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- Creating a list of main points from one or more source articles.
- Writing an article outline.
- Drafting an article summary.
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Expert Interviews
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Integrating insights from internal subject matter experts (SMEs) into your articles is essential to make them informative, unique, and engaging. AI can help facilitate this process by generating questions and providing factual context for the interview. This is particularly helpful when writing on highly technical topics or unfamiliar subjects. Here’s an example of how to use AI for generating interview questions:
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EXAMPLE:
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SOURCE ARTICLE #1
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[Enter text of source article #1]
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SOURCE ARTICLE #2
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[Enter text of source article #2]
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INSTRUCTIONS
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I am going to interview an expert on the topics in the articles I have provided. Please provide a list of questions related to the information in the articles that I can ask the expert. I would like to ask questions that help expand on the topics in the articles and help me understand the significance of the information. With each question, please provide some factual context so the expert better understands the question. Do not include duplicate questions.
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TIPS:n- Leverage an AI tool, like Fathom, Zoom, or Co-Pilot for Teams, to summarize or transcribe the interview. Use the summary or transcript as one of the source documents in your prompt for writing or editing a related article.n- Gain a better understanding of technical topics by asking ChatGPT to explain them to you as if you were a particular type of person. For example, “Explain to me the benefits of investing in a 401(k) as if I were a high school student.”
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Closing Thoughts
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When using AI for content generation, it’s important to always review the content AI produces. Think of AI-generated content as a first, rough draft. Review and edit it for tone, accuracy, writing style, engagement, and originality. Collaborate with subject matter experts at your firm to correct inaccuracies, elicit quotes, and integrate a unique spin on a topic.
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Experiment with prompts and learn from the outcomes. As you use AI and review the content it produces, consider changes you can make to future prompts to improve the results. Give follow-up prompts to have AI edit its previous responses, allowing for trial and error.
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Embed AI in your workflows to gain efficiency. Tools like custom GPTs from OpenAI and Zapier can automate tasks, further streamlining your processes.
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Remember that human engagement is essential. AI gives marketers time back for more strategic pursuits. Follow your firm’s AI policy, if available, to ensure responsible and ethical use of AI in your marketing efforts.
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To learn more about AI marketing techniques, visit the https://aimarketingmonster.com website to access the webinar recording, a prompt writing guide, and an AI policy resource. You can also connect with Jill on LinkedIn for further insights and discussions.
