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Email marketing is an essential component of any marketing strategy, as it allows businesses to generate leads and convert audiences effectively. Whether you are developing your first email marketing strategy or looking to enhance your existing process, leveraging AI email marketing tools can be a game-changer. These tools not only save you time but also optimize your strategy and help you achieve your email goals.
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In this article, we will explore the concept of AI email marketing, delve into new research on how marketers are currently utilizing AI in their email marketing efforts, and provide you with a comprehensive list of AI email marketing tools that you can leverage in your role.
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What is AI Email Marketing?
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AI email marketing involves using machine learning algorithms to power the process of creating email campaigns that can effectively reach the right audience at the right time with the right message. AI email marketing tools utilize data to optimize your email strategy, automate repetitive tasks, and even generate email content.
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With AI email marketing tools, you can:
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- Analyze past email performance to identify optimization opportunities, such as determining the best time to send emails or crafting subject lines that generate the most clicks.
- Compile email analytics to gain insights into the overall health and performance of your email campaigns.
- Trigger email workflows based on specific actions taken by your audience.
- Clean up your email lists to improve deliverability.
- Generate compelling copy that resonates with your audience.
- Personalize email content for specific audience segments.
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While some AI email marketing tools offer a specific function, such as generative AI email content creation, others provide a range of features to enhance your email marketing efforts.
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Why Should You Use AI in Email Marketing?
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The primary advantage of utilizing AI in email marketing is the time-saving aspect coupled with improved performance. Tasks that used to consume a significant amount of your time can now be automated, allowing you to launch optimized campaigns more quickly.
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Most AI email marketing tools leverage machine learning, which means they analyze data points from your business and industry to help you optimize your email strategy. This eliminates the need for guesswork, as AI can analyze your past emails and compare your performance against competitors, providing you with actionable insights for improvement.
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If you’re interested in learning more about the impact of AI on marketing, check out the “Marketing Against The Grain” episode on https://aimarketingmonster.com that explores the marketing opportunities unlocked by AI.
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How Marketers Are Using AI in Email Marketing: New Research
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Our “State of Generative AI” report surveyed 1,350 U.S. business professionals to gain insights into their current use of AI. The results revealed that 1 in 5 business professionals currently utilize AI and automation in their roles.
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Of the marketers surveyed, 82% stated that generative AI has influenced their content creation plans for 2023. They identified the key benefits of generative AI as time-saving, improved content quality, and enhanced personalization.
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Furthermore, 28% of marketers reported using generative AI specifically for email creation. Among these marketers, 43% found generative AI helpful in creating emails, while 54% deemed it highly effective.
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Marketers who employed generative AI reported saving an average of 3+ hours on each piece of content they created. This time-saving benefit enabled them to focus on more critical aspects of their role and the aspects they enjoyed the most.
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15 AI Email Marketing Tools
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Now that we understand the value of AI in email marketing and how marketers are utilizing it, let’s explore a comprehensive list of AI email marketing tools that you can leverage to enhance your email marketing efforts. These tools offer various features, ranging from generative content creation to automated inbox management.
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1. HubSpot AI Tools
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- Price: Free tools; $20/mo (Starter), $890/mo (Professional), $3,600/mo (Enterprise)
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HubSpot offers a suite of email marketing tools and features that help drive clicks and conversions. Their AI features include email marketing software for creating targeted workflows and triggers, an inbox automation tool that recommends tasks based on email content, and a content assistant that utilizes generative AI to help you write high-quality email content.
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2. Mailchimp
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- Price: Free forever plan; $13/mo (Essentials), $20/month (Standard), $350/mo (Premium)
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Mailchimp’s email automation software is designed to assist ecommerce businesses in creating automated email workflows that reach their audiences at the optimal time. AI features include the Content Optimizer, which compares your email data to industry benchmarks and provides recommendations for campaign optimization, and the Creative Assistant, which creates unique email designs based on your brand assets.
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3. Sendgrid
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- Price: Free trial; $15/mo (Basic), $60/mo (Advanced)
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Sendgrid helps you create automated email marketing processes with custom workflows and triggers. AI features include a real-time API that scans your email lists to remove junk or undeliverable email addresses, data-driven insights and recommendations based on your historical metrics and email performance, and AI-powered email pacing to monitor your reputation with ISPs.
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4. Phrasee
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- Price: Contact for pricing
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Phrasee uses AI to help you create effective email campaigns and content. Their deep learning model and language insights leverage your historical data to determine what works best with your audience and what inspires clicks. Their Magic Button generates email content, such as subject lines or in-email CTAs, that resonates with your audience while adhering to your custom guidelines and messaging.
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5. Drift
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- Price: $2,500/mo
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Drift offers an AI-powered inbox management tool that helps you clean up your email lists and improve deliverability. Their Email Bots leverage machine learning to interpret emails and craft engaging, conversational responses. Additionally, AI can qualify leads and seamlessly introduce prospects to the appropriate salesperson for a smooth marketing-to-sales handoff.
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6. Get Response
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- Price: Free forever plan; $19/mo (Email Marketing)
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Get Response allows you to design behavior-based email workflows that engage your audience with personalized content. Their AI features include a GPT-powered email generator that suggests email content based on industry data, the ability to display different images, text, or AI-driven product recommendations in each email, and an AI subject line generator for testing and optimizing subject lines.
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7. Levity
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- Price: 30-day free trial; $49/mo (Startup), $139/mo (Business)
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Levity’s software helps you manage your inbox, understand your email health, and save time. You can build a customized AI tool using your own data, create AI blocks for different email workflows, and share unique categorization criteria with your AI to automatically sort emails upon receipt.
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8. Superhuman
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- Price: Free forever plan; $18/mo per user (Teams)
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Superhuman is an AI-powered inbox management tool designed for teams that use Gmail or Outlook. Its AI features include sorting incoming emails into a split inbox based on custom rules, the Snippets tool for creating pre-built email templates, and reminders for email tasks like follow-ups or responses.
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9. HiveMind
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- Price: Free
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HiveMind offers an easy-to-use and time-saving tool for email marketing. Their Notes AI allows you to share a brief prompt, and it generates a perfect response for you.
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10. ChatGPT
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- Price: Free research preview; ChatGPT Plus $20/month
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ChatGPT is a generative AI tool that helps you write marketing emails. By entering a descriptive prompt into the chat, you can ask it to rewrite the email until you are satisfied with the outcome.
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11. Zapier
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- Price: Free forever plan; $49/mo (Pro)
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Zapier allows you to create automated workflows called Zaps. With an email-based Zap, you can generate email copy using an API key from OpenAI, prompting GPT-3 to write appropriate responses whenever you receive an email matching your Zap’s rules.
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12. Copy.ai
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- Price: Free forever plan; $29.99/mo (Starter)
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Copy.ai is an email copywriting tool that can create high-converting emails for you. It can write email content, suggest subject lines, and provide suggestions to improve email quality.
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13. Compose.ai
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- Price: Free
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Compose.ai, powered by GPT-3, helps you write personalized and on-brand emails. Its autocomplete feature suggests how to complete your writing, always maintaining your unique brand voice. It is available as a free Chrome extension, making it easily accessible on your favorite websites.
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14. Grammarly
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- Price: Free forever plan; $12/mo (Premium), $15/mo (Business)
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Grammarly’s machine-learning copy-editing tool identifies in-text errors and provides suggestions for fixing them. GrammarlyGo, their AI feature, extracts context from short prompts and helps you generate appropriate email replies.
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15. Jasper
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- Price: Free trial; $49/mo (Creator), $125/mo (Teams)
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Jasper Commands leverages machine learning algorithms to help you quickly create effective marketing emails. You can use it to write entire emails or email subject lines, and its outputs always align with your business’s unique writing style and tone for brand consistency.
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Incorporating AI email marketing tools into your strategy can revolutionize your email campaigns, saving you time and improving performance. By leveraging these tools, you can optimize your email strategy, automate repetitive tasks, and create personalized, compelling content that resonates with your audience.
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Remember, the key to successful AI email marketing is finding the right tools that align with your specific needs and goals. Experiment with different tools and features to determine which ones work best for your business. With AI as your ally, you can take your email marketing efforts to the next level and drive exceptional results.
