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Artificial intelligence (AI) has revolutionized the way businesses operate and make informed decisions. Small businesses can leverage AI-powered tools and software to streamline their marketing efforts, create content, automate workflows, and gain valuable market insights. In this article, we will explore nine AI tools that can take your small business’s marketing to the next level.
Brand24
Brand24 is a social media monitoring tool that enables businesses to track customer feedback and sentiment in real time. Using AI, Brand24 scours the web to aggregate brand mentions from various online sources and flags both positive and negative posts within contexts. This tool is valuable for understanding your brand’s reputation and addressing customer concerns promptly. Brand24 offers monthly pricing starting at $99 for individual accounts and $179 for team accounts.
DeepBrain AI
DeepBrain AI’s AI Studios tool converts written text into engaging videos. By inputting your desired text, you can create a voiceover and subtitles for your videos. Additionally, DeepBrain AI integrates with ChatGPT to allow you to work on the platform using existing text or generate new content. You can select an AI avatar to convey the voiceover, complete with naturalistic speech and movements. DeepBrain AI offers a Starter plan for $30 per month and a Pro plan for $225 per month, with custom pricing available for Enterprise plans.
HubSpot AI Marketing Hub
HubSpot AI offers a range of AI-powered capabilities throughout its platform to automate processes and make informed business decisions. The Marketing Hub, in particular, includes AI-based features such as automated campaign development and tracking. With HubSpot AI, you can access email marketing and other features in the free version, while additional tools are available with paid plans starting at $18 per month.
Influencity
Influencity is a comprehensive platform for businesses looking to leverage influencer marketing. This AI-powered tool helps companies connect with influencers, collaborate on campaigns, and track campaign performance. Influencity enables businesses to find the best-fit influencers across various social networks, optimize campaign workflows, and analyze key statistics to improve return on investment. Pricing for Influencity starts at $168 for a basic account with up to four users and goes up to $698 monthly for a business account with unlimited users.
Jasper
Formerly known as Conversion.ai, Jasper is an AI copilot that generates marketing assets, including social media posts, sales emails, blog content, and website copy. This generative AI tool allows you to upload information about your business to ensure the content it creates is factually accurate and in the correct tone. Jasper also comes with search engine optimization (SEO) features and integrates with several third-party SEO and customer relationship management tools. Jasper offers plans starting at $49 per month per seat, with custom features and pricing available for businesses upon request.
Seventh Sense
Seventh Sense is a tool that enhances email marketing campaigns for HubSpot and Marketo users. Its AI algorithms analyze each customer’s unique engagement patterns to increase email open rates and interactions. Seventh Sense also offers audience segmentation based on engagement levels, allowing you to tailor your approach and content accordingly. For Marketo users, pricing starts at $450 per month with a minimum of 50,000 leads, while HubSpot users can access Seventh Sense starting at $80 per month with a minimum of 5,000 marketing contacts.
Sprout Social
Sprout Social is an all-in-one social media management platform that uses AI to understand audience behavior and make suggestions to improve your social media marketing efforts. This tool determines the best time to post, suggests content themes, and identifies potential brand advocates and influencers. Sprout Social offers four paid plans with varying features and support, starting at $249 per month (plus an extra $199 per month for each additional seat).
Trellis
E-commerce stores can optimize their ad campaigns and overall return on investment (ROI) with Trellis. This AI-powered tool suggests and regularly updates keyword bids, provides advanced analytics and insights, and adjusts campaigns based on identified patterns and trends. Amazon sellers can also benefit from Trellis’s AI-powered pricing tool, which tests various product prices to help businesses develop optimal strategies. Pricing for Trellis’s monthly plans, based on annual revenue, ranges from $299 to $1,499.
Zapier
Zapier empowers teams to create customized, cross-system workflows to automate repetitive tasks. With over 3,000 integrations, Zapier streamlines various processes. One of the platform’s notable tools for marketing is the ability to create a custom AI-powered chatbot. Zapier offers templates for both internal use, such as creating press releases or clarifying complex information, and for customer-facing chat-based interactions. Zapier users can begin building a chatbot with limited features for free, while premium plans cost $20 per month and allow the chatbot to be trained on one knowledge source.
In conclusion, AI-powered tools can significantly enhance your small business’s marketing efforts. From social media monitoring and influencer marketing to content generation and workflow automation, these AI tools can streamline processes, improve customer insights, and ultimately drive better results. By leveraging these AI marketing applications, your small business can stay ahead of the competition and thrive in the digital landscape.
