AI Marketing Chatbots Market Share Analysis and Trends in 2024

AI marketing chatbots

Introduction

In this report, we present the latest data on the market share and growth trends of generative AI chatbots in the United States as of July 2024. Our analysis focuses on the top players in the market, including ChatGPT, Google Gemini, Perplexity, and ClaudeAI. We also highlight the fastest-growing chatbots and provide insights into the market share trends of ChatGPT, Gemini, Perplexity, and ClaudeAI throughout 2024.

Top Generative AI Chatbots by Market Share – July 2024

The following table showcases the leading generative AI chatbots in the US based on their market share as of July 2024. The chatbots are ranked by their estimated quarterly user growth.

| Rank | Generative AI Chatbot | Description | LLMs Used | AI Search Market Share | Estimated Quarterly User Growth |
| —- | ———————- | ————————————— | —————————— | ———————- | ——————————- |
| 1 | ChatGPT | General-purpose AI chatbot | GPT-3.5, GPT-4 | 61.3% | 6% (upwards trend) |
| 2 | Microsoft Copilot | General-purpose AI assistant | GPT-4 | 15.6% | 7% (upwards trend) |
| 3 | Google Gemini | General-purpose AI assistant | Gemini | 13.3% | 9% (upwards trend) |
| 4 | Perplexity | Accuracy-focused AI search engine | Mistral 7B, Llama 2 | 3.1% | 10% (upwards trend) |
| 5 | ClaudeAI | Business-focused AI assistant | Claude 3 | 2.5% | 18% (upwards trend) |
| 6 | Brave Leo AI | Privacy-focused AI assistant | Mixtral 8x7B | 1.4% | 10% (upwards trend) |
| 7 | Komo | Link-surfacing AI search engine | Not publicly disclosed | 0.7% | 6% (upwards trend) |
| 8 | Andi | Simplicity-focused AI search engine | Not publicly disclosed | 0.7% | 4% (upwards trend) |
| 9 | You.com | General-purpose AI search engine | GPT-3, GPT-4 | 0.5% | 3% (upwards trend) |
| 10 | Phind | AI search engine for developers | Phind-34B, Phind-70B, GPT-4 | 0.4% | 20% (upwards trend) |

The Fastest Growing Generative AI Chatbots

The table below presents the fastest-growing generative AI chatbots in the US as of July 2024, based on their quarter-over-quarter change in estimated users. While ChatGPT remains the market leader, its growth has slowed down due to the improvements made by Google and Microsoft in their AI assistants. Startups focusing on general-purpose AI chatbots have experienced steady user acquisition, while specialty AI tools like Phind and ClaudeAI have shown significant growth.

| Rank | Generative AI Chatbot | Description | LLMs Used | AI Search Market Share | Estimated Quarterly User Growth |
| —- | ———————- | ————————————— | —————————— | ———————- | ——————————- |
| 1 | Phind | AI search engine for developers | Phind-34B, Phind-70B, GPT-4 | 0.4% | 20% (upwards trend) |
| 2 | ClaudeAI | Business-focused AI assistant | Claude 3 | 2.5% | 18% (upwards trend) |
| 3 | Brave Leo AI | Privacy-focused AI assistant | Mixtral 8x7B | 1.4% | 10% (upwards trend) |
| 4 | Perplexity | Accuracy-focused AI search engine | Mistral 7B, Llama 2 | 3.1% | 10% (upwards trend) |
| 5 | Google Gemini | General-purpose AI assistant | Gemini | 13.3% | 9% (upwards trend) |
| 6 | Microsoft Copilot | General-purpose AI assistant | GPT-4 | 15.6% | 7% (upwards trend) |
| 7 | Komo | Link-surfacing AI search engine | Not publicly disclosed | 0.7% | 6% (upwards trend) |
| 8 | ChatGPT | General-purpose AI chatbot | GPT-3.5, GPT-4 | 61.3% | 6% (upwards trend) |
| 9 | Andi | Simplicity-focused AI search engine | Not publicly disclosed | 0.7% | 4% (upwards trend) |
| 10 | You.com | General-purpose AI search engine | GPT-3, GPT-4 | 0.5% | 3% (upwards trend) |

ChatGPT Market Share: 2024 Trend

The table below illustrates the year-to-date (YTD) 2024 trend of ChatGPT’s market share in the generative AI chatbot space. As the pioneer and marketplace leader, ChatGPT has experienced a decline in market share this year due to the emergence of smaller competitors.

| Month | ChatGPT Market Share |
| ——– | ——————– |
| January | 65.4% |
| February | 65.1% |
| March | 64.3% |
| April | 64.6% |
| May | 64.2% |
| June | 63.8% |
| July | 63.5% |

Gemini Market Share: 2024 Trend

The table below presents the YTD 2024 trend of Google Gemini’s market share in the generative AI chatbot space. Gemini has experienced a decline in market share this year, even more so than ChatGPT, as the initial excitement surrounding its release in December 2022 has subsided.

| Month | Gemini Market Share |
| ——– | —————— |
| January | 16.2% |
| February | 15.5% |
| March | 14.8% |
| April | 14.9% |
| May | 14.5% |
| June | 13.8% |
| July | 13.3% |

Perplexity Market Share: 2024 Trend

The table below showcases the YTD 2024 trend of Perplexity’s market share in the generative AI chatbot space. While its growth may not appear significant, Perplexity has managed to capture some market share from ChatGPT and Gemini this year.

| Month | Perplexity Market Share |
| ——– | ———————– |
| January | 2.7% |
| February | 2.7% |
| March | 3.0% |
| April | 2.9% |
| May | 3.0% |
| June | 3.0% |
| July | 3.1% |

ClaudeAI Market Share: 2024 Trend

The table below displays the YTD 2024 trend of ClaudeAI’s market share in the generative AI chatbot space. Similar to Perplexity, ClaudeAI has contributed to the fragmentation of the generative AI market and the loss of market share from ChatGPT and Gemini.

| Month | ClaudeAI Market Share |
| ——– | ——————— |
| January | 2.1% |
| February | 2.2% |
| March | 2.4% |
| April | 2.5% |
| May | 2.6% |
| June | 2.5% |
| July | 2.5% |

Conclusion

Based on our analysis of the market share and growth trends of generative AI chatbots in 2024, it is evident that the landscape is evolving rapidly. While ChatGPT remains the market leader, its market share has declined as smaller competitors gain traction. Google Gemini and Microsoft Copilot have also experienced some decline in market share. On the other hand, specialty AI tools like Phind and ClaudeAI have shown significant growth. As the year progresses, it will be interesting to see how the market share dynamics continue to shift and how new players impact the landscape.

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